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Marketing Buydowns to Your Clients in 2023

Introduction

Buydowns are a great way to help clients lower their interest rates and get a deal done. If you're looking for ways to help your clients save money, this is an excellent option that can be used by both sellers and buyers. I'll explain how they work in this blog post!


What is a buydown?

A buydown is when a third party pays a portion of the buyer's interest rate to the lender in exchange for some type of compensation, usually an upfront fee. This is done to help incentivize a real estate deal.

Buydowns are most commonly used by buyers and sellers as an incentive to get deals done—either because they cannot afford or cannot qualify for traditional financing on their own. When used by borrowers, they may also be called "shared appreciation mortgages."


Buydowns are most common in real estate.

You may be unfamiliar with the term “buydown,” but it's a technique used in real estate—and one that has been around for decades. A buydown is an interest rate reduction given by a third party (often a bank or lender) to a borrower before they enter into their mortgage agreement. Typically, buydowns can help bring down your client's interest rates when they're purchasing property. The third party pays the lender part of their interest rate so that homeowners pay less each month on their mortgage payments, which means more cash flow for the homeowner and happier clients!


A buydown is when a third party, who wants to help the home buyer, pays a portion of the buyer's interest rate to the lender.

A buydown is a third party who helps the home buyer with interest rates, closing prices, and down payments. A buydown can be used to assist the buyer in several ways:

  • Lowering their monthly payment by paying some of their mortgage interest rate

  • Paying some of the closing costs associated with buying a house (like title search or appraisal fees)

  • Helping them put together enough money for a down payment on the house

In general, there are two types of buydowns: "traditional" or "non-profit." In both cases, though, these organizations help homeowners pay less than they would otherwise have to pay in interest over time.


Buydowns can be used by either buyers or sellers to help get a deal done.

Buydowns can help you achieve a lower interest rate and/or a higher sales price. In other words, buydowns are an easy way for buyers to get a better deal on their home purchase, but they're also an easy way for sellers to get more money when selling their home. This means that both buyers and sellers can benefit from using them. After all, everyone wants the best deal possible when it comes to financing or selling their home!


There are two types of buydowns: temporary and permanent.

Buydowns are a financing tool that allows you to lower the amount of money you need to borrow from a lender. There are two types of buydowns: temporary and permanent. Temporary buydowns (also called interest-only periods) allow you to pay just the interest on your mortgage for a certain period of time, usually three years, so that you can save some money at the beginning of your loan term before having to start paying down principal. Permanent buydowns are more common among sellers than buyers and they usually last until the end of your loan term (or until another event occurs such as refinance).

These deals can be beneficial for both buyers and sellers alike because they give them leverage in negotiations with their respective lenders when negotiating terms like interest rate or length on their mortgages. If either side wants something different than what they're currently offered then one party might suggest using this type​


A temporary buydown lowers the interest rate for a certain period of time.

A temporary buydown lowers the interest rate for a certain period of time. It is usually used when the borrower has difficulty qualifying at the actual rate, but they will be able to qualify at a lower rate. This can be beneficial because it allows you to sell more loans and receive payments throughout the entire year, instead of only receiving payments during the first few months as with a standard fixed-rate loan.

Temporary buydowns are available on both new and refinanced loans. A temporary buydown will decrease your client's payment amount since they are being charged less interest in exchange for having lower monthly payments due over a shorter period of time.


Permanent buydowns lower the interest rate over the life of the loan.

A permanent buydown is a loan feature that lowers your interest rate over the life of your mortgage. This means you can pay less interest over your loan, which will lower your monthly payment by paying less interest over the life of the mortgage.


The annual percentage rate (APR) is usually lower than the actual interest rate because it takes additional costs into account.

The annual percentage rate (APR) is the rate of interest you pay on your loan. It’s calculated by adding up the interest rate and all other fees associated with your loan, such as application fees, origination fees and closing costs. The APR is usually higher than the interest rate because it takes additional costs into account.


As an example, let's look at how a 2-1 buydown works.

A buydown is a temporary reduction in interest rate. It’s usually for a set period of time and typically 2% of the loan amount. The most common buydowns are 2-1, meaning that the borrower pays 1% to reduce their rate for two years; or 3-1, which reduces their rate by 2% for three years.

If you want to give your clients an advantage with cash flow, consider offering them a better rate so they can buy down their mortgage payments and get into homes faster!


At first, the buyer will pay 3% interest per year instead of 4%.

Buydowns are a great way to give your clients financial relief on their purchase and secure the business at a lower rate. When you do an interest buydown, you can reduce the interest rate on your client's loan by up to 1.5% or 2.5% for up to three years (or even longer). This means that when your client buys from you, they'll pay 3% instead of 4%, 4% instead of 5%, and 5% in year three instead of 6%.

Steps for doing an interest buydown:

  • Establish how much money you want your buyer to save on their loan by working out what their current rate is and what their new lower rate will be (1-2%). Then take this number and multiply it by 180 days in order to see how many months' worth of payments will be made before resetting back up again. For example: if someone's current interest rate is 5%, which equates to $15 per $100 due each month over 30 years; then if we multiply 5/180 = 0.0027 then divide by 12 months = 0.001913¢ saved per month!

  • Next figure out exactly how much money needs saving through doing this type of financing option—so add together all projected monthly savings starting from when there is nothing left owing until full payoff! Then divide this amount into however many remaining months until payoff occurs (this includes any early payoff options built into the contract).

In the second year, they'll pay 4% instead of 5%.

Buydown is a loan term. In the first year, your client will pay 5% interest on their mortgage. But in the second year, they'll pay 4% instead of 5%. (Borrowers who want to get a buydown can also opt for a “seller carry-back” loan.)

The buydown provider is usually not the lender that issued the original mortgage, but rather an independent third party lender or underwriter who purchases mortgages from originating lenders at discounted prices and then sells them to investors at higher prices. Buydowns are sometimes considered a deal sweetener for borrowers because it allows them to take advantage of lower interest rates than those currently being offered by traditional lenders.


Then in the third and final year they'll pay 5% as agreed upon in their contract with the lender.

In the second year, you will receive a check for $1,000 from the lender as agreed upon in your contract. You then have two options:

  • You could take this money and invest it elsewhere (or put it towards an annual vacation), or continue to hold it for another year knowing that in the third year of your loan, you'll be paid 5% interest on the principal balance. The third-party lender will then pay your principal and interest at closing to the original lender (which means they'll receive payment from both parties).

Buydowns can help you save on interest and get a deal done.

Buydowns are a popular option for clients who want to buy a home, but are on a tight budget. They can help you save time and money by reducing the interest rate on the loan. This will allow your client to get into their new home sooner than they'd have been able to otherwise, making it easier for them to qualify for the mortgage and make monthly payments.

Buydowns are most common in real estate, where banks offer this service as an incentive to attract buyers interested in buying homes at lower prices or with fewer upgrades than usual (e.g., no granite countertops). Buydowns may also be used by developers who want consumers to be able to afford larger houses; this is commonly seen when developing large-scale projects like apartment buildings or condominiums due to high construction costs associated with those types of developments.


Conclusion

Buydowns are a great way to make your clients' dreams come true. They can save you money in the long run, and they're easy to use—just speak with your lender or real estate agent!

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