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Marketing Your Home in 2023


It's hard to believe we're almost in the year 2023! We'll be looking back on this time with nostalgia as we try our best to survive through the next few years of chaotic technological change. But if you're like me, you've got more questions than answers about what will happen next. Will real estate prices go up? Will there be a market correction? Will another recession hit? One thing is certain: The future will bring many changes—especially when it comes to marketing your home. This guide aims at helping buyers and sellers alike navigate these turbulent waters with ease by providing key insights into how our industry will continue to evolve over the next five years.

Video tours will be the norm.

Video tours are the future of real estate marketing. They are more effective than 2D photos and can be used to show off your home's features, its location and the neighborhood it is in.

3D Tours will be everywhere.

You will be able to walk through your home's 3D tour with a VR headset.

The advantages of 3D tours are many: they are more engaging than 2D tours, they help buyers visualize the home, and they can even help buyers see how their own furniture will look in the space.

Instagram will be a key platform for realtors.

Instagram is a visual platform. It’s no surprise that Instagram will be a key platform for realtors in 2023.

The benefits of using Instagram as a realtor include:

  • Building brand awareness and visibility on social media, which helps you to market your home effectively.

  • Building your personal brand as a realtor, so that clients know who you are and what you do before they contact you or visit your website or office.

  • Creating connections with previous clients by using hashtags that they might use in their posts (e.g., #homebuying), so that when people search those hashtags on Instagram, they will see photos from past experiences with the company or individual being tagged—which may lead them back through an organic link to the agent's profile page where potential buyers can learn more about them before contacting them directly via DM/email.

Virtual open houses will be popular.

Virtual Open Houses

Virtual open houses will be popular. In fact, they already are. It’s much easier to market your home through virtual tours than it is to host a traditional open house and hope that people come through the door. With a virtual tour, you can show off all the features of your property without actually having to be there or invite strangers into your home. The best part? You don’t have to get dressed up!

Virtual Reality (VR) Tours

If you really want to wow potential buyers, then consider using VR technology for your home listing—especially if you have high-end furnishings or custom features like built-ins or crown molding throughout the house. Virtual reality tours allow visitors from afar (or even across town) access into every room in order for them see every angle possible without stepping foot inside themselves—not only does this give buyers an opportunity at making informed decisions about whether they want this place as their new home; but also gives sellers an edge against competing listings where both parties might otherwise feel disadvantaged because one side has more information than the other due simply because they were able to take physical measurements while touring properties directly rather than relying solely on photographs alone."

Adoption of paid social media advertising will increase.

Social media advertising is becoming the preferred method of marketing real estate. The reasons for this are threefold:

  • Cost effectiveness. Traditional advertising methods such as newspaper and television advertisements are expensive, as well as time-consuming. Social media advertising can be done at a much lower cost, and will allow you to reach a larger audience than print and broadcast media ever could.

  • Targeted audience. With social media, it's possible to target specific demographics rather than casting a wide net that catches everyone—which means better ROI for your ad spend! You don't want to waste money on people who aren't likely to be interested in buying or selling a home anytime soon (or at all). By targeting certain age groups within certain geographic areas, you'll only be reaching those most likely to purchase residential property in the near future...

Your home's artificial intelligence could help it sell.

In 2023, AI will have a big influence on how you market your home. Your home's artificial intelligence could help it sell.

AI will help you find the best price for your home by analyzing the competition and current market conditions. It can also be used to determine the best time to sell. The AI will consider factors like seasonality, holidays and other events that might impact interest in buying or selling homes in your area at a certain time of year or month. The AI will also identify buyers who are interested in purchasing properties similar to yours based on their personal preferences and financial situation (such as income). In addition, it can identify potential issues within your property that may scare away potential buyers but not necessarily affect its overall value (such as pets).

You'll need to know how to market your home using technology.

With the right strategy, you'll be able to market your home in a way that's both effective and efficient. You may be surprised to learn that technology can help you achieve both of those goals.

As a homeowner, the best way to market your home is by using technology. This means taking advantage of all the different marketing strategies available through today's digital devices. If you want to sell or buy a house in 2023, then knowing how to use technology will give you an edge over other potential buyers or sellers who don't understand how this type of marketing works.

Most importantly, remember these two things: 1) Don't underestimate the importance of having a good agent on your side throughout this whole process; 2) Always know where exactly everything is going before making any big decisions about selling off specific assets from inside your own home!


The way that homes are marketed will change a lot over the next five years. The real estate market is always in flux, but we can predict some trends based on what's already happening today. These changes will require you to be flexible and adaptable as you try out new marketing strategies for your home sale or purchase.

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